Hacking Growth
Sean Ellis & Morgan Brown 2017
Resources
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The reading list
$100M Money Models
Alex Hormozi 2025
Elon Musk
Walter Isaacson 2023
$100M Leads
Alex Hormozi 2023
$100M Offers
Alex Hormozi 2021
No Rules Rules
Reed Hastings and Erin Meyer 2020
Traffic Secrets
Russell Brunson 2020
Possible Minds
John Brockman 2019
Alchemy
Rory Sutherland 2019
Architects of Intelligence
Martin Ford 2018
Expert Secrets
Russell Brunson 2017
Small Data
Martin Lindstrom 2016
DotCom Secrets
Russell Brunson 2015
Elon Musk: Tesla SpaceX and the Quest for a Fantastic Future
Ashlee Vance 2015
Hooked
Nir Eyal 2014
Contagious: Why Things Catch On
Jonah Berger 2013
The Design of Everyday Things
Don Norman 2013
The Everything Store
Brad Stone 2013
How Will You Measure Your Life?
Clayton M. Christensen 2012
Thinking Fast and Slow
Daniel Kahneman 2011
Steve Jobs
Walter Isaacson 2011
The Lean Startup
Eric Ries 2011
Nudge
Richard Thaler and Cass Sunstein 2008
Buyology
Martin Lindstrom 2008
Predictably Irrational
Dan Ariely 2008
Made to Stick
Chip Heath and Dan Heath 2007
The Singularity Is Near
Ray Kurzweil 2005
Emotional Design
Don Norman 2004
The Innovator's Dilemma
Clayton M. Christensen 1997
Influence: The Psychology of Persuasion
Robert Cialdini 1984